You see contempt, I see the wealth

30 years of last century, started to sell ice cream in New York streets, the young Polish immigrants Reuben • Matas marketer of natural ice cream made ​​a good skill, he also produced his own workshop in ice cream sales. Good because the production process, coupled with the city from selling fake extension, therefore, he began to have some small fame. ?


But a few years, his sales are not. Because at that time in order to compete, have some ice cream inside the workshop of the Lord began to add stabilizers and preservatives to extend shelf life of products, those products are often a result of additives which can produce the look and taste of consumers of all ages. Those production methods, seemed to be a few more procedures actually reduce costs. Matas workshop where the workers are following the market and advised him to go to the ice cream inside the additive. If you do not additive, it will be difficult to continue to participate in market competition, but if the addition of additives, it means that his ice cream from the "natural " insulation. In the end is a plus or not plus? He do a headache.


One day, Matas and several in the ice cream industry, go shopping together. The weather was very hot, a few poor children to buy ice cream at the store entrance. At this time, the door of the rich have a pair of well dressed couple walked. Suggested that: "Buy two ice cream! "'s face look just the emergence of a favor, but she looked at a few great delight in eating ice cream is a poor child, immediately changed his mind, saying, "Forget "to continue to go forward. Many people who saw this scene is very uneven, Matas's friends said angrily: "how could such a person, poor eating, she does not want to eat? Do not you want someone special for you to produce a rich Kinds of ice cream? "the speaker proffering, Matas immediately flashed an inspiration: the market is missing a symbol of nobility and fashion ice cream!
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